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Friday, 14 February 2020 17:00

Bloomberg Exploits Facebook Political Ad Loophole and Facebook Gives Go Ahead

Written by Kemberlee Kaye
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Bloomberg is using influencer platforms to peddle his politics

After allllllll the posturing about political ads and cracking down on political ads, Facebook has backtracked after Democrat presidential candidate Mike Bloomberg found an ad loop hole — influencers.

From the AP Wire:

Facebook decided Friday to allow a type of paid political message that had sidestepped many of the social network’s rules governing political ads, in a reversal that highlights difficulties tech companies and regulators have in keeping up with the changing nature of paid political messages.

Its policy change comes days after Democratic presidential candidate Mike Bloomberg exploited a loophole to run humorous messages promoting his campaign on the accounts of popular Instagram personalities followed by millions of younger people.

The Bloomberg posts weren’t much more than self-deprecating humor used to sell the candidate’s old guy appeal, using a tactic that until now was largely used to sell skin care products or clothing-subscription services. But the lack of oversight and clear rules around influencer marketing, not to mention their effectiveness in reaching younger audiences, makes them ripe for misuse.

Bloomberg’s effort skirted many of the rules that tech companies have imposed on political ads to safeguard U.S. elections from malicious foreign and domestic interference and misinformation.

Read more at LegalInsurrection
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