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Tuesday, 03 December 2019 12:28

U.S. shoppers, mostly online, spend 16% more over holiday weekend

Written by Reuters
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NEW YORK (Reuters) - A record number of U.S. consumers spent more online and in stores over the holiday weekend for everything from clothing to toys, the National Retail Federation said on Tuesday.

NRF’s survey found nearly 190 million people made purchases over the five-day holiday shopping period from Thanksgiving Day through Cyber Monday, an increase of roughly 14% from 165 million a year ago. It cited a healthy economy and a condensed holiday shopping season.

The world’s largest retail trade association said its survey of 6,746 adult consumers, conducted Wednesday through Monday by research firm Prosper Insights & Analytics, showed that shoppers spent $361.90 on average over the five-day period, up 16 percent from $313.29 during the same period last year.

Shoppers made more purchases online on Black Friday than in the mall - hurting traffic and sales at brick-and-mortar stores, with many retailers offering earlier holiday promotions and year-round discounts. NRF said 124 million people shopped in stores, while roughly 142 million shopped on retailers’ websites. For the first time, Black Friday topped Cyber Monday as the busiest day for online shopping, it added.

Black Friday remains important for holiday shopping but its relevance is fading amid early promotions, with six fewer sales days between Thanksgiving and Christmas, and a shift toward online shopping.

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